Saxo Bank not to renew sponsorship agreement with Tinkoff Sport at the end of the season
Saxo Bank, the online multi-asset trading and investment specialist, today announces that it has decided it will not renew the sponsorship of the Tinkoff-Saxo professional cycling team for another season.
Lars Seier Christensen and Kim Fournais, co-CEOs and co-Founders, Saxo Bank, said:
“It has been a privilege working with the team over the past eight seasons and we are extremely proud of the numerous successes we have achieved together during this time. We would like to thank both the current team as well as the heroes from the past, from Bjarne Riis over Alberto Contador, Peter Sagan, the Schleck Brothers, Fabian Cancellara, Carlos Sastre to Matti Breschel, Chris Anker Sørensen and all the other riders whose passion and integrity have boosted the teams and our own brand as a sponsor both in Denmark as well as globally”
“We would especially like to thank Oleg Tinkov, the team’s current owner, and the management of Team Tinkoff-Saxo for the partnership. We look forward to finishing the season in style together as cycling will always have a special place in our hearts and we wish the team continued success”.
Supporting high performance sports from a business perspective continues to be an important feature of the bank’s engagement with its clients and community. The initiative SaxoSport, where clients and prospective clients engage in networks focused on high performance sports, recently had its first endeavour – Ride Like A Pro – where the selected participants lived and trained like cycling professionals and finished the journey with riding a stage of the Vuelta Espana.
“Sponsoring a cycling team has played a key part in building brand awareness at a time of rapid build-out of our international business which today includes 26 offices around the world. Going forward Saxo Bank will continue to be a strong supporter of high performance sports and will be looking further into opportunities that enable us to sponsor strong individuals across various sports and regional interest. As always any decision regarding potential sponsorships will depend on business potential, results and value of branding,” said Christensen and Fournais.
At Saxo we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Saxo’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to make more of their money. Saxo was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Saxo launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Today, Saxo is an international award-winning investment firm for investors and traders who are serious about making more of their money. As a well-capitalised and profitable Fintech, Saxo is a fully licensed bank under the supervision of the Danish FSA, holding broker and banking licenses in multiple jurisdictions. As one of the earliest fintechs in the world, Saxo continues to invest heavily into our technology. Saxo’s clients and partners enjoy broad access to global capital markets across asset classes on our industry-leading platforms. Our open banking technology also powers more than 200 financial institutions as partners by boosting the investment experience they can offer their clients. Keeping our headquarters in Copenhagen, Saxo has more than 2,500 professionals in financial centres around the world including London, Singapore, Amsterdam, Hong Kong, Zurich, Dubai and Tokyo.
For more information, please visit: www.home.saxo