Saxo launches new platform to make online investing and inspirational content more accessible to Singapore investors

Saxo launches new platform to make online investing and inspirational content more accessible to Singapore investors

• Singapore is the first international market outside of Denmark, Saxo’s headquarters, to launch SaxoInvestor
• SaxoInvestor is tailored to a growing segment of retail investors, with its simpler interface and ease of access to actionable content and global capital markets
• Key differentiators include a curated and inspirational Investment Themes section, as well as price competitiveness with its low-cost access to investment in stocks, mutual funds, ETFs and bonds

Saxo Capital Markets, the leading Fintech specialist focused on multi-asset trading and investment, has today launched SaxoInvestor, a new platform providing greater access to investments with inspirational and educational content for the growing segment of investors.

SaxoInvestor is built on the same technology as the Group’s other platforms, SaxoTraderGO and SaxoTraderPRO, but has a simpler interface that caters to the needs of the typical investor. The ease of use reflects Saxo’s vision to democratise investment, making it much more accessible to investors to manage their savings.

Investors can construct investment strategies for long-term portfolios across stocks, bonds, mutual funds, ETFs, and managed portfolios.

SaxoInvestor provides access to more than 26,000 cash products at some of the market’s lowest prices and commissions, and includes:
+18,000 Stocks
+3,000 ETFs and Mutual funds
+5,000 Bonds

Besides low-cost access to capital markets, another distinguishing feature of SaxoInvestor is its bespoke Investment Themes section that offers high quality inspiration on how investors can gain exposure to a wide range of themes and trends. The Themes cover several long-term investment trends or overviews of relevant categories such as Singapore yield products, electric vehicles and battery technology, robotics and automation, renewable energy, and cybersecurity. The Investment Themes section is dynamic and offers investors inspiration and a curated list of relevant stocks, mutual funds and ETFs that provide the best exposure to each topical theme.

Kim Fournais, CEO & founder, commented: “Our vision at Saxo Bank has always been to democratise trading and investments. We believe in educating and empowering anyone who wants to navigate their own financial destiny. The opportunities for investors have been constrained previously by limited access to international stocks and ETFs, high and opaque prices and outdated technology. By leveraging our state-of-the-art technology and wide access to global capital markets, SaxoInvestor allows us to directly meet the needs of the everyday investor with a longer investment horizon. With the right tools and access to high quality content and inspiration, we want to help investors unlock a better future, as their annual savings and returns could well translate into access to a better quality of life, such as more time spent with loved ones or other material benefits.”

Adam Reynolds, CEO of Saxo Capital Markets Asia-Pacific, commented: “The retail investor segment is among the fastest-growing in Singapore. For investors, their priority lies not only with diversifying across markets and asset classes but also to be able to do so at low costs.

In addition to offering highly competitive pricing, a key focus has been to make SaxoInvestor very clean and easy to use for investors managing their long-term savings without necessarily having to follow the markets daily. We know many investors want to invest into these major trends but find it difficult to find the stocks, mutual funds, and ETFs that offer the right exposure. This is why the Investment Themes section is a core element as it provides inspirational and educational content directly in the platform.”

SaxoInvestor was successfully launched in Denmark in November 2018.

The new investor platform will be an integral part of Saxo’s white label and partner offering across markets as the platform is developed with a dedicated focus on flexibility and customisation.