Alphabet delivers powerful Q1 earnings: AI pushes profits higher amid storm clouds

Alphabet delivers powerful Q1 earnings: AI pushes profits higher amid storm clouds

Jacob Falkencrone

Global Head of Investment Strategy

Key points:

  • AI and Cloud lead the way: Alphabet's strong earnings reflect significant growth driven by AI innovations and improved profitability in its Cloud division.
  • Tariffs and regulation as risks: Upcoming tariff changes and regulatory rulings pose potential challenges and could impact advertising revenues and market position.
  • Investor confidence reinforced: Alphabet continues rewarding shareholders generously through dividends and share buybacks, underscoring confidence in its long-term financial strength.

This content is marketing material.

Alphabet, Google's parent company, has delivered impressive first-quarter earnings for 2025, soaring past analyst expectations with a compelling mix of resilient search advertising and continued high growth in artificial intelligence. Investors can breathe a sigh of relief—even in turbulent economic waters, Alphabet's numbers are undeniably strong.

Headline numbers: Alphabet shines

Alphabet's total revenue rose 12% to USD 90.23 billion, comfortably beating Wall Street estimates of USD 89.1 billion. Even more impressive was profit growth—net income surged by a remarkable 46% year-over-year to USD 34.54 billion, translating to earnings per share (EPS) of USD 2.81, far exceeding analysts’ consensus of USD 2.01.

As the news broke, investors responded enthusiastically, lifting Alphabet's shares by more than 5% in after-hours trading.

AI powers Alphabet’s growth engine

CEO Sundar Pichai emphasized the company's strategic advantage from its “unique full-stack approach to AI,” highlighting Gemini 2.5, Alphabet’s newest AI model. Gemini’s flagship feature, AI Overviews, has quickly grown to attract over 1.5 billion monthly users, significantly enhancing both engagement and monetisation of search results.

The latest quarter demonstrated Alphabet's ongoing evolution from an 'infrastructure' phase of AI toward deeper 'platform' and 'application' layers, unlocking new monetisation potential through products such as AI-driven advertising tools (Performance Max) and advanced multimodal search experiences.

For investors, Alphabet’s strategic investment in AI remains a pivotal focus area—today’s successes likely define tomorrow’s competitive edge and profitability.

Cloud success with room to improve

While Alphabet’s Cloud segment narrowly missed analyst revenue forecasts ($12.26 billion versus expected $12.32 billion), the division’s revenue still grew impressively at 28%, and operating profits almost doubled. The Cloud segment, management notes, is positioned for robust medium-to-long-term growth, driven by increasing demand for generative AI and enterprise computing solutions.

CFO Anat Ashkenazi, however, acknowledged near-term data centre supply constraints, cautioning investors to expect revenue growth volatility across upcoming quarters. Alphabet maintains its previously announced capital expenditure guidance of approximately $75 billion for 2025, primarily aimed at alleviating these capacity bottlenecks and supporting extensive AI infrastructure investments.

Investors should closely track Alphabet’s Cloud margins and growth in subsequent reports—an essential indicator of operational efficiency in a high-demand, resource-constrained environment.

Tariffs: navigating economic headwinds

While Alphabet’s services aren't directly impacted by President Trump's escalated tariffs, management expects indirect impacts—particularly on advertising revenues from Asia-Pacific retailers.

Google's Business Chief Philipp Schindler noted, “Closing the US duty-free trade loophole next month will cause slight headwinds.” Retail investors should watch how tariffs affect global consumer spending and advertising budgets over the coming months.

Youtube and subscription revenue: a new growth frontier

Beyond advertising, Alphabet's YouTube platform has made significant strides in subscription revenue, with premium and music subscriptions reaching over 125 million subscribers. Alphabet’s management also sees substantial potential in short-form video monetisation, positioning YouTube as a growing contributor to stable, recurring subscription revenues.

This expansion diversifies Alphabet’s revenue mix and provides investors with reassurance about the platform’s future growth trajectory, especially in a potential economic downturn.

Shareholder rewards continue

Investors have further reason for optimism: Alphabet announced an additional USD 70 billion share buyback program and increased its quarterly dividend by 5% to 21 cents per share. With ample cash reserves exceeding USD 95 billion, Alphabet remains firmly committed to returning cash to shareholders, reaffirming confidence in its financial stability and growth outlook.

Challenges ahead: regulatory clouds loom

Despite this robust performance, Alphabet isn’t out of the regulatory woods yet. Recent US court rulings have declared Alphabet’s dominance in search and online advertising monopolistic. Consequently, Alphabet faces potentially disruptive changes: it could be forced to divest the Chrome browser or reconsider its lucrative default search-engine deal with Apple.

While Alphabet’s immediate financial health remains strong, the regulatory landscape is undoubtedly turbulent. Investors must stay vigilant—any mandated structural changes could significantly reshape Alphabet’s business.

Four key factors to track

Here are four specific and practical focus areas for investors tracking Alphabet:

  1. AI monetisation: Monitor Alphabet’s innovation in AI-driven advertising products and search features; sustained user engagement translates directly into enhanced revenue opportunities.
  2. Cloud efficiency and margins: Follow how Alphabet manages cloud segment margins and growth amid data centre capacity challenges. Continued operational efficiency is vital for long-term profitability.
  3. Tariffs and advertising revenue: Keep an eye on developments in tariffs and economic conditions, particularly their impact on advertising revenue from international markets.
  4. Subscription revenue from YouTube: Track subscriber growth at YouTube Premium and related services, an increasingly important source of diversified and recurring revenue.

Navigating Alphabet’s future

Alphabet continues demonstrating robust resilience and growth potential even amid economic uncertainty and intensifying competition. Its investment in AI infrastructure, expansion in subscription-based revenue, and strategic management of its cloud resources position the company favourably for sustainable growth.

However, looming challenges from regulatory scrutiny and tariff-induced economic pressures necessitate careful investor vigilance. Alphabet’s ability to maintain operational excellence, navigate external challenges, and capitalise on emerging AI-driven opportunities will define its future trajectory.

Alphabet’s Q1 results reaffirm confidence that the tech giant remains adept at weathering challenges while continuing to innovate. For retail investors, Alphabet represents an evolving story worth close attention—a tech leader capable of translating today's strategic investments into tomorrow's sustained growth.

Quarterly Outlook

01 /

  • Upending the global order at blinding speed

    Quarterly Outlook

    Upending the global order at blinding speed

    John J. Hardy

    Global Head of Macro Strategy

    We are witnessing a once-in-a-lifetime shredding of the global order. As the new order takes shape, ...
  • Equity outlook: The high cost of global fragmentation for US portfolios

    Quarterly Outlook

    Equity outlook: The high cost of global fragmentation for US portfolios

    Charu Chanana

    Chief Investment Strategist

  • Asset allocation outlook: From Magnificent 7 to Magnificent 2,645—diversification matters, now more than ever

    Quarterly Outlook

    Asset allocation outlook: From Magnificent 7 to Magnificent 2,645—diversification matters, now more than ever

    Jacob Falkencrone

    Global Head of Investment Strategy

  • Commodity Outlook: Commodities rally despite global uncertainty

    Quarterly Outlook

    Commodity Outlook: Commodities rally despite global uncertainty

    Ole Hansen

    Head of Commodity Strategy

  • Macro outlook: Trump 2.0: Can the US have its cake and eat it, too?

    Quarterly Outlook

    Macro outlook: Trump 2.0: Can the US have its cake and eat it, too?

    John J. Hardy

    Global Head of Macro Strategy

  • Equity Outlook: The ride just got rougher

    Quarterly Outlook

    Equity Outlook: The ride just got rougher

    Charu Chanana

    Chief Investment Strategist

  • China Outlook: The choice between retaliation or de-escalation

    Quarterly Outlook

    China Outlook: The choice between retaliation or de-escalation

    Charu Chanana

    Chief Investment Strategist

  • Commodity Outlook: A bumpy road ahead calls for diversification

    Quarterly Outlook

    Commodity Outlook: A bumpy road ahead calls for diversification

    Ole Hansen

    Head of Commodity Strategy

  • FX outlook: Tariffs drive USD strength, until...?

    Quarterly Outlook

    FX outlook: Tariffs drive USD strength, until...?

    John J. Hardy

    Global Head of Macro Strategy

  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

The information on or via the website is provided to you by Saxo Bank (Switzerland) Ltd. (“Saxo Bank”) for educational and information purposes only. The information should not be construed as an offer or recommendation to enter into any transaction or any particular service, nor should the contents be construed as advice of any other kind, for example of a tax or legal nature.

All trading carries risk. Loses can exceed deposits on margin products. You should consider whether you understand how our products work and whether you can afford to take the high risk of losing your money.

Saxo Bank does not guarantee the accuracy, completeness, or usefulness of any information provided and shall not be responsible for any errors or omissions or for any losses or damages resulting from the use of such information.

The content of this website represents marketing material and is not the result of financial analysis or research. It has therefore has not been prepared in accordance with directives designed to promote the independence of financial/investment research and is not subject to any prohibition on dealing ahead of the dissemination of financial/investment research.

Saxo Bank (Schweiz) AG
The Circle 38
CH-8058
Zürich-Flughafen
Switzerland

Contact Saxo

Select region

Switzerland
Switzerland

All trading carries risk. Losses can exceed deposits on margin products. You should consider whether you understand how our products work and whether you can afford to take the high risk of losing your money. To help you understand the risks involved we have put together a general Risk Warning series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. The KIDs can be accessed within the trading platform. Please note that the full prospectus can be obtained free of charge from Saxo Bank (Switzerland) Ltd. or the issuer.

This website can be accessed worldwide however the information on the website is related to Saxo Bank (Switzerland) Ltd. All clients will directly engage with Saxo Bank (Switzerland) Ltd. and all client agreements will be entered into with Saxo Bank (Switzerland) Ltd. and thus governed by Swiss Law. 

The content of this website represents marketing material and has not been notified or submitted to any supervisory authority.

If you contact Saxo Bank (Switzerland) Ltd. or visit this website, you acknowledge and agree that any data that you transmit to Saxo Bank (Switzerland) Ltd., either through this website, by telephone or by any other means of communication (e.g. e-mail), may be collected or recorded and transferred to other Saxo Bank Group companies or third parties in Switzerland or abroad and may be stored or otherwise processed by them or Saxo Bank (Switzerland) Ltd. You release Saxo Bank (Switzerland) Ltd. from its obligations under Swiss banking and securities dealer secrecies and, to the extent permitted by law, data protection laws as well as other laws and obligations to protect privacy. Saxo Bank (Switzerland) Ltd. has implemented appropriate technical and organizational measures to protect data from unauthorized processing and disclosure and applies appropriate safeguards to guarantee adequate protection of such data.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.