S&P 500: 2024 Stars, Flops, and What's Hot for 2025!

S&P 500: 2024 Stars, Flops, and What's Hot for 2025!

Charu Chanana

Chief Investment Strategist

As 2024 ends, US equities have had a stellar year, with the S&P 500 delivering a 24% return in USD terms. Diving deeper into the index, the biggest winners and losers tell a story of significant market trends and investment themes that will likely remain relevant into 2025.

Top Performers of 2024

  • Artificial Intelligence Leads the Charge: AI continues to dominate as one of the most significant investment themes, propelling stocks like NVIDIA and Palantir to the top.
    • NVIDIA: Built on its 2023 gains, fueled by unprecedented demand for AI chips.
    • Palantir: Benefited from its enterprise AI solutions, filling unique technology niches.
    • Broadcom: Benefited from expectations of robust AI revenue growth given its differentiated chip design capabilities for high-performance networking and computing that is making it take market share from Nvidia.
  • Energy and Utilities Shine: The push for renewable energy and nuclear power has created immense value in the utility sector.
    • Vistra: Thrived on strong cash flow and renewable energy investments.
    • GE Vernova: Benefited from the renewed focus on nuclear energy as part of the clean energy transition.
  • Defense and Security Make a Comeback: Geopolitical tensions and rising defense budgets boosted stocks in the defense sector.
    • Axon Enterprise: Leveraged higher demand for public safety technology, including TASERs and body cameras.
    • Howmet Aerospace: Played a pivotal role in supplying critical components for military aircraft.
  • Oil and Gas Expansion: Traditional energy had a resurgence, especially in regions like the Permian Basin.
    • Targa Resources and Texas Pacific Land: Both saw strong growth from expanding oil and gas production under the “drill baby drill” narrative.
Source: Bloomberg, Saxo

Worst Performers of 2024

Not all sectors participated in the rally, as challenges in healthcare, retail, and semiconductors weighed on several stocks.

  • Healthcare Sector Struggles: The healthcare industry faced significant headwinds, with regulatory changes and shifting market dynamics impacting major players.
    • Walgreens Boots Alliance: Struggled with declining foot traffic and increased competition from online pharmacies, leading to a substantial drop in stock value.
    • Moderna: Faced challenges in sustaining growth after the initial success of its COVID-19 vaccines, leading to a significant stock decrease.
    • CVS Health: Faced challenges in adapting to new healthcare models and competitive pressures, resulting in a notable decline in its stock performance.
    • Humana: Experienced a downturn due to increased competition and regulatory uncertainties affecting its healthcare services.
  • Retail Sector Challenges: Economic uncertainties and changing consumer behaviors have taken a toll on retail giants.
    • Dollar Tree: Encountered difficulties in maintaining profitability amidst rising operational costs and shifting consumer preferences.
    • Dollar General: Suffered from economic pressures and a decrease in consumer spending, leading to a significant drop in stock value.
    • Estee Lauder Companies: Faced supply chain disruptions and changing consumer habits, impacting its stock performance negatively.
  • Technology Competition: Some tech firms like Intel struggled to maintain momentum post-pandemic due to the technological shifts in the semiconductor industry, resulting in a steep decline.
  • Energy Transition: High interest rates continued to make the operating environment difficult for renewable energy companies like Enphase Energy.
  • Broader Economic Slowdown: Weakness in auto and industrial sector demand weighed on Celanese.
Source: Bloomberg, Saxo

Investment Themes and Takeaways for 2025

  1. AI Remains a Megatrend: The AI boom is far from over. High valuations in NVIDIA and Palantir reflect investor expectations for sustained growth.
    1. Subthemes such as increased energy needs for data centers will drive opportunities in utilities and clean energy.
    2. NVIDIA thrived due to AI-driven demand, while Intel (-62%) struggled amid reduced consumer electronics sales and competition from companies like Apple making their own chips. This divergence reflects the “elimination race” in the semiconductor space.
  2. Clean Energy & Utilities Are Crucial: The transition to renewables and nuclear energy continues to drive significant returns.
    1. Companies like Vistra and GE Vernova highlight a derived sub-theme—AI’s energy-intensive infrastructure is boosting utilities, particularly those invested in nuclear power.
  3. Defense Spending on the Rise: Global geopolitical tensions make defense and security a critical investment area.
  4. Energy Expansion Is Back: Traditional energy remains vital, with oil and gas companies capitalizing on expanded production opportunities. The “drill baby drill” narrative and US energy independence push suggest ongoing opportunities in traditional energy.
  5. Healthcare May Be Poised for Recovery: Despite current pressures from rising costs and regulatory risks, healthcare remains ripe for growth through defensive strategies and innovations in AI, obesity, and cancer therapies, offering long-term investment opportunities.
  6. Consumer Sector Divergence: The US consumer market is experiencing a shift, with trading down trends becoming more prevalent. This divergence in retail trends presents both challenges and opportunities, as some retailers adapt to changing consumer preferences while others struggle to maintain market share.

Quarterly Outlook

01 /

  • Macro Outlook: The US rate cut cycle has begun

    Quarterly Outlook

    Macro Outlook: The US rate cut cycle has begun

    Peter Garnry

    Chief Investment Strategist

    The Fed started the US rate cut cycle in Q3 and in this macro outlook we will explore how the rate c...
  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

  • Equity Outlook: Will lower rates lift all boats in equities?

    Quarterly Outlook

    Equity Outlook: Will lower rates lift all boats in equities?

    Peter Garnry

    Chief Investment Strategist

    After a period of historically high equity index concentration driven by the 'Magnificent Seven' sto...
  • FX Outlook: USD in limbo amid political and policy jitters

    Quarterly Outlook

    FX Outlook: USD in limbo amid political and policy jitters

    Charu Chanana

    Chief Investment Strategist

    As we enter the final quarter of 2024, currency markets are set for heightened turbulence due to US ...
  • Commodity Outlook: Gold and silver continue to shine bright

    Quarterly Outlook

    Commodity Outlook: Gold and silver continue to shine bright

    Ole Hansen

    Head of Commodity Strategy

  • FX: Risk-on currencies to surge against havens

    Quarterly Outlook

    FX: Risk-on currencies to surge against havens

    Charu Chanana

    Chief Investment Strategist

    Explore the outlook for USD, AUD, NZD, and EM carry trades as risk-on currencies are set to outperfo...
  • Equities: Are we blowing bubbles again

    Quarterly Outlook

    Equities: Are we blowing bubbles again

    Peter Garnry

    Chief Investment Strategist

    Explore key trends and opportunities in European equities and electrification theme as market dynami...
  • Macro: Sandcastle economics

    Quarterly Outlook

    Macro: Sandcastle economics

    Peter Garnry

    Chief Investment Strategist

    Explore the "two-lane economy," European equities, energy commodities, and the impact of US fiscal p...
  • Bonds: What to do until inflation stabilises

    Quarterly Outlook

    Bonds: What to do until inflation stabilises

    Althea Spinozzi

    Head of Fixed Income Strategy

    Discover strategies for managing bonds as US and European yields remain rangebound due to uncertain ...
  • Commodities: Energy and grains in focus as metals pause

    Quarterly Outlook

    Commodities: Energy and grains in focus as metals pause

    Ole Hansen

    Head of Commodity Strategy

    Energy and grains to shine as metals pause. Discover key trends and market drivers for commodities i...

Disclaimer

The Saxo Bank Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website. This content is not intended to and does not change or expand on the execution-only service. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
Full disclaimer (https://www.home.saxo/legal/disclaimer/saxo-disclaimer)

Saxo Bank (Schweiz) AG
The Circle 38
CH-8058
Zürich-Flughafen
Switzerland

Contact Saxo

Select region

Switzerland
Switzerland

All trading carries risk. Losses can exceed deposits on margin products. You should consider whether you understand how our products work and whether you can afford to take the high risk of losing your money. To help you understand the risks involved we have put together a general Risk Warning series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. The KIDs can be accessed within the trading platform. Please note that the full prospectus can be obtained free of charge from Saxo Bank (Switzerland) Ltd. or the issuer.

This website can be accessed worldwide however the information on the website is related to Saxo Bank (Switzerland) Ltd. All clients will directly engage with Saxo Bank (Switzerland) Ltd. and all client agreements will be entered into with Saxo Bank (Switzerland) Ltd. and thus governed by Swiss Law. 

The content of this website represents marketing material and has not been notified or submitted to any supervisory authority.

If you contact Saxo Bank (Switzerland) Ltd. or visit this website, you acknowledge and agree that any data that you transmit to Saxo Bank (Switzerland) Ltd., either through this website, by telephone or by any other means of communication (e.g. e-mail), may be collected or recorded and transferred to other Saxo Bank Group companies or third parties in Switzerland or abroad and may be stored or otherwise processed by them or Saxo Bank (Switzerland) Ltd. You release Saxo Bank (Switzerland) Ltd. from its obligations under Swiss banking and securities dealer secrecies and, to the extent permitted by law, data protection laws as well as other laws and obligations to protect privacy. Saxo Bank (Switzerland) Ltd. has implemented appropriate technical and organizational measures to protect data from unauthorized processing and disclosure and applies appropriate safeguards to guarantee adequate protection of such data.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.