Saxo Markets launches new investment platform, signalling its ambitions in Hong Kong to be the new alternative for investors

• The new SaxoInvestor platform is designed to make investing simple, intuitive and personalised for digitally savvy and busy professionals
• With SaxoInvestor, people can access a wealth of content and investment themes – the most extensive, timely and locally relevant in the market. This suits Hong Kong investors who are looking for insightful guidance and inspiration to make more informed investment decisions
• Saxo is offering zero buy-side commissions on Hong Kong and U.S. stocks for new clients from now until end of May 2021

Saxo Markets, the online trading and investment specialist that connects people to investment opportunities in global capital markets, today announced the launch of SaxoInvestor, a new investment platform designed for digitally-savvy and busy professionals who want to invest into their future. SaxoInvestor, with its rich content, stands out as the new alternative investment platform for investors in Hong Kong looking for insightful guidance and inspiration to make more informed investment decisions.

SaxoInvestor is built on the same technology as the Group’s other platforms, SaxoTraderGO and SaxoTraderPRO, but has a simpler interface that meets the needs of most retail investors. The ease of use reflects Saxo’s vision to enable people to fulfil their financial aspirations to make an impact, either through their investments or the outcome of their investments.   

“From internal and external research, we understand that in particular the group of professionals between 30-45 years old, who typically have more spending power and savings, are looking for a different investing experience from their broker and wealth management provider. Most people in Hong Kong within that age group are digitally-savvy and always on-the-go, so what they want is a personalised and seamless investment solution,” Lester Chan, Head of Wealth Management, Greater China, Saxo Markets, said.

“Many of them are also looking for guidance in the form of strong research and inspirational content. This is a gap we see in the market and Saxo is well-positioned to serve this group of investors who want to do more with their money, but are looking for timely, relevant information to help them make investment decisions that they feel align with their beliefs and investment philosophies. The SaxoInvestor platform is designed to serve people who have financial aspirations but are often short on time, and we are excited to be the new alternative for people in Hong Kong who feel their current provider is making investing harder than it should be,” Chan added.

Signing up for an account is straightforward, as Saxo’s onboarding process is fully digital so investors can enjoy a hassle-free experience. SaxoInvestor is available across mobile and desktop so clients can easily navigate across the research themes and the selection of global offerings across equities, bonds, ETFs and funds.

In conjunction with the launch of SaxoInvestor, Saxo is offering zero buy-side commissions on Hong Kong and U.S. stocks for new clients from now until end of May 2021. 

Saxo Markets has been in Hong Kong since 2011. To meet the demands from investors, given Hong Kong’s popularity as an IPO market, Saxo launched eIPO subscription services in October last year.  Margin lending is also available, which lets investors up their buying power in stocks and ETFs listed on the Hong Kong Stock Exchange and U.S. exchanges.

Making inspirational content more accessible 

SaxoInvestor stands out for its rich and informative content and investment themes, which is the most extensive, timely and locally relevant in the market for Hong Kong investors. The Investment Themes provides insights into how investors can gain exposure to a wide range of themes and trends pertinent to Greater China, and include curated lists of relevant stocks, mutual funds and ETFs that offer the best exposure to each topical theme.

Equity Themes for instance cover several long-term investment trends or overviews of relevant categories such as New Infrastructure in Greater China, Artificial Intelligence, Industrial Internet of Things, and 5G. Supported by Saxo’s research and charts, investors get a clear picture of the trends in each sector, why they matter as well as the potential risks.  Other locally relevant investment themes include China Urbanisation and Domestic Consumption, which covers e-commerce, internet and lifestyle brands.

Saxo has also partnered with established industry names including Amundi, BlackRock, SSGA, Direxion, Vanguard, Nikko, and CSOP to offer investors a wide range of ETF Themes, including ESG and Global REITs, Global Fixed Income and Factor Investing and more. SaxoInvestor also currently covers bond themes such as China Property High Yield Bond.

“Diversification is critical for long term returns and risk management. SaxoInvestor lets people who are looking to invest for the long-term curate a diversified portfolio based on their investment beliefs and philosophy, via Saxo’s wide range of products, access to global capital markets, competitive pricing and insightful research,” Chan noted.

Visit https://goto.saxo/saxoinvestor-hk-en for more information.