Why do people invest in stocks

Why do people invest in stocks

SaxoInvestor
Saxo Be Invested

Saxo Group

The stock market offers several benefits, attracting millions of investors worldwide every day. The primary reason people invest in stocks is to make a profit and grow their wealth over time. By investing in stocks, investors aim to capitalize on the growth in the value of their assets. Historically, stocks have provided a positive average annual return that is higher than other asset classes such as bonds and gold. For example, the S&P 500, which tracks the stock performance of 500 major publicly listed companies in the United States, has achieved a compound average annual growth rate of 10.7% over the past 30 years.

Additional reasons why people invest in  stocks include:

 

  • Accessibility: Investing in stocks has become very accessible today, with many brokers offering easy-to-use trading platforms. Additionally, you don’t need a lot of money, you can purchase a single share for just a few euros or dollars, and trading commissions have significantly decreased over the years.
  • Liquidity: Stocks are traded on exchanges, making it relatively easy to buy or sell them on a daily basis. Compared to other asset classes, such as real estate, stocks tend to be more liquid. However, it’s important to note that not all stocks exhibit the same level of liquidity. Large-cap companies generally offer higher liquidity than small-cap companies, and U.S. stocks tend to be more liquid than those in emerging markets.
  • Dividend income: Many companies allocate a portion of their profits to shareholders in the form of dividends. Dividends are cash payments that can supplement people’s income. The amount and payment of the dividend is usually decided on a quarterly or annual basis, according to how well a company has performed during the preceding period.
  • Inflation hedge: Inflation is the general increase in prices over time, and it has averaged around 3.1% annually in the US since 1913. Inflation erodes purchasing power, making cash worth less over time. Historically, stock markets have provided returns that outpace inflation, helping to safeguard wealth against its effects.
Though investing in stocks s offers many benefits, there are several important factors to consider before choosing which stocks to buy.

  • Time horizon: Before you start investing in stocks, you should consider your time horizon. By “time horizon” we mean that you should ask yourself: if you invest your money today, when would you need it again? Your time horizon will determine the type of investments you should go into and the kind of stocks you should consider. There are 3 main types of investing time horizon: short term (typically up to 3 years), medium term (ranging from 3-10 years) and long term (more than 10 years). The longer the time horizon, the more time you have to recover any losses thus the riskier the type of assets you can invest in.
  • Investment goals: Next, consider your personal investment goals. Are you investing for an upcoming vacation, a wedding party in 5 years or are you saving for retirement? Your investment goals will determine your time horizon, which will in turn influence the level of risk you can take with your investments.
  • Risk tolerance: As previously mentioned, before you start investing, think carefully about your time horizon and your investment goals. Those two will determine your risk tolerance. If you have a high tolerance for risk and a long term horizon, you couldconsider technology stocks or cyclical stocks, which tend to have higher volatility and higher expected returns. Conversely if you have short term goals and anticipate needing the money soon, you may want to invest in more conservative, low-risk stocks, such as defensive stocks, which are less volatile and have lower expected returns.
  • Diversification: Buying one stock is akin to putting all your eggs in one basket, which is generally not advisable. Instead you should aim to diversify your portfolio by investing in a variety of stocks across sectors and even geographies. Diversification will help reduce your overall risk. If one position declines, others may not be affected as much or could even increase in value, thereby balancing out the overall volatility and return of the entire portfolio.
  • Do not try to time the market: Timing the market involves attempting to buy or sell an instrument at the right time, essentially buying low and selling high. While it is possible to get lucky occasionally, consistently timing the market successfully is nearly impossible due to the highly unpredictable nature of market movements. If you wait for the perfect day to invest, you may never start, and as a result, you might miss out on valuable opportunities. The perfect day doesn’t exist. The best time to get started is now.

Quarterly Outlook

01 /

  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

  • Equity Outlook: Will lower rates lift all boats in equities?

    Quarterly Outlook

    Equity Outlook: Will lower rates lift all boats in equities?

    Peter Garnry

    Chief Investment Strategist

    After a period of historically high equity index concentration driven by the 'Magnificent Seven' sto...
  • FX Outlook: USD in limbo amid political and policy jitters

    Quarterly Outlook

    FX Outlook: USD in limbo amid political and policy jitters

    Charu Chanana

    Chief Investment Strategist

    As we enter the final quarter of 2024, currency markets are set for heightened turbulence due to US ...
  • Macro Outlook: The US rate cut cycle has begun

    Quarterly Outlook

    Macro Outlook: The US rate cut cycle has begun

    Peter Garnry

    Chief Investment Strategist

    The Fed started the US rate cut cycle in Q3 and in this macro outlook we will explore how the rate c...
  • Commodity Outlook: Gold and silver continue to shine bright

    Quarterly Outlook

    Commodity Outlook: Gold and silver continue to shine bright

    Ole Hansen

    Head of Commodity Strategy

  • FX: Risk-on currencies to surge against havens

    Quarterly Outlook

    FX: Risk-on currencies to surge against havens

    Charu Chanana

    Chief Investment Strategist

    Explore the outlook for USD, AUD, NZD, and EM carry trades as risk-on currencies are set to outperfo...
  • Equities: Are we blowing bubbles again

    Quarterly Outlook

    Equities: Are we blowing bubbles again

    Peter Garnry

    Chief Investment Strategist

    Explore key trends and opportunities in European equities and electrification theme as market dynami...
  • Macro: Sandcastle economics

    Quarterly Outlook

    Macro: Sandcastle economics

    Peter Garnry

    Chief Investment Strategist

    Explore the "two-lane economy," European equities, energy commodities, and the impact of US fiscal p...
  • Bonds: What to do until inflation stabilises

    Quarterly Outlook

    Bonds: What to do until inflation stabilises

    Althea Spinozzi

    Head of Fixed Income Strategy

    Discover strategies for managing bonds as US and European yields remain rangebound due to uncertain ...
  • Commodities: Energy and grains in focus as metals pause

    Quarterly Outlook

    Commodities: Energy and grains in focus as metals pause

    Ole Hansen

    Head of Commodity Strategy

    Energy and grains to shine as metals pause. Discover key trends and market drivers for commodities i...
Disclaimer

The Saxo Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website is not intended to and does not change or expand on this. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
- Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
- Full disclaimer (https://www.home.saxo/en-hk/legal/disclaimer/saxo-disclaimer)

None of the information contained here constitutes an offer to purchase or sell a financial instrument, or to make any investments. Saxo does not take into account your personal investment objectives or financial situation and makes no representation and assumes no liability as to the accuracy or completeness of the information nor for any loss arising from any investment made in reliance of this presentation. Any opinions made are subject to change and may be personal to the author. These may not necessarily reflect the opinion of Saxo or its affiliates.

Saxo Capital Markets HK Limited
19th Floor
Shanghai Commercial Bank Tower
12 Queen’s Road Central
Hong Kong

Contact Saxo

Select region

Hong Kong S.A.R
Hong Kong S.A.R

Saxo Capital Markets HK Limited (“Saxo”) is a company authorised and regulated by the Securities and Futures Commission of Hong Kong. Saxo holds a Type 1 Regulated Activity (Dealing in Securities); Type 2 Regulated Activity (Dealing in Futures Contract); Type 3 Regulated Activity (Leveraged Foreign Exchange Trading); Type 4 Regulated Activity (Advising on Securities) and Type 9 Regulated Activity (Asset Management) licenses (CE No. AVD061). Registered address: 19th Floor, Shanghai Commercial Bank Tower, 12 Queen’s Road Central, Hong Kong.

Trading in financial instruments carries various risks, and is not suitable for all investors. Please seek expert advice, and always ensure that you fully understand these risks before trading. Trading in leveraged products may result in your losses exceeding your initial deposits. Saxo does not provide financial advice, any information available on this website is ‘general’ in nature and for informational purposes only. Saxo does not take into account an individual’s needs, objectives or financial situation. Please click here to view the relevant risk disclosure statements.

The Saxo trading platform has received numerous awards and recognition. For details of these awards and information on awards visit www.home.saxo/en-hk/about-us/awards.

The information or the products and services referred to on this site may be accessed worldwide, however is only intended for distribution to and use by recipients located in countries where such use does not constitute a violation of applicable legislation or regulations. Products and services offered on this website are not directed at, or intended for distribution to or use by, any person or entity residing in the United States and Japan. Please click here to view our full disclaimer.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the US and other countries. AppStore is a service mark of Apple Inc. Android is a trademark of Google Inc.