Quarterly Outlook
Macro outlook: Trump 2.0: Can the US have its cake and eat it, too?
John J. Hardy
Global Head of Macro Strategy
Saxo Group
Many people know that investing can be one of the best ways to build wealth, yet they hesitate to take the first step. Fear of losing money, feeling unprepared, or not knowing where to start can make the idea of investing overwhelming. These concerns are completely understandable, but avoiding investing comes with its own risks—particularly inflation, which erodes the value of money over time.
The truth is that you don’t need a finance degree or a large amount of money to get started. Investing can be simple, and with the right mindset and approach, anyone can build long-term wealth.
In this guide, we’ll cover:
Let’s dive in.
Fear of the unknown is powerful, and when it comes to investing, a few key concerns hold people back. Let’s tackle them one by one.
The most common concern among new investors is losing money. Unlike a savings account, where your balance stays stable, investments fluctuate in value, and market downturns can be intimidating.
While market declines do happen, history shows that markets recover and grow over time. The S&P 500 has returned an average of 10 percent per year over the last century, despite multiple recessions and crashes. Even severe market downturns, such as the 2008 financial crisis or the COVID-19 crash in 2020, were followed by strong recoveries.
Investors who stayed in the market instead of selling out of fear benefited from rebounds. The key to overcoming this fear is thinking long-term rather than focusing on short-term volatility.
One way to manage risk is diversification—spreading your investments across multiple asset types, such as stocks, bonds, and ETFs. This approach reduces the impact of any single asset underperforming.
How to overcome it: Accept that short-term market fluctuations are normal. Focus on long-term growth and diversify your investments to reduce risk.
Many people avoid investing because they assume it requires advanced financial knowledge or constant monitoring of the stock market. However, investing doesn’t have to be complicated.
Index funds and exchange-traded funds (ETFs) allow you to invest in a diversified portfolio without needing to research individual stocks. These funds spread your money across multiple companies, reducing risk while providing strong long-term growth.
For example, an S&P 500 index fund gives you exposure to 500 of the largest U.S. companies, meaning you don’t have to pick individual winners. Investing apps and robo-advisors also simplify the process, offering automated portfolios based on your risk tolerance and goals.
How to overcome it: Start with a simple investment, such as an S&P 500 ETF. It provides instant diversification and long-term growth without requiring active management.
Another reason people hesitate to invest is the fear of picking the wrong stocks, buying at the wrong time, or losing money due to poor decisions. But even experienced investors don’t always make perfect choices.
Instead of trying to time the market, a proven strategy is dollar-cost averaging—investing a fixed amount at regular intervals (e.g., €100 per month). This approach reduces the impact of market fluctuations because you buy at both high and low prices, averaging out your cost over time.
How to overcome it: Set up an automated monthly investment in a diversified index fund or ETF. Consistency is more important than perfect timing.
While the fear of losing money is understandable, many people don’t consider the hidden cost of not investing, also known as the “missed opportunity cost”.
Imagine you have €10,000 and keep it in a savings account earning 0.5% interest per year. After 10 years, your balance grows to just €10,500.
Now, let’s compare that to investing:
That’s a difference of more than €50,000, simply by choosing to invest instead of keeping money in a low-interest savings account. Inflation further reduces the purchasing power of savings over time, making investing a crucial strategy for financial security.
Now that you understand why investing is essential, here’s how to get started in three simple steps.
Before you can invest, you need a place to hold your investments. This means opening an investment account, which typically falls into one of two categories:
If you’ve maxed out your tax-advantaged options or don’t have access to one, a standard brokerage account is a great alternative. These accounts allow you to invest in a wide range of assets, including stocks, bonds, exchange-traded funds (ETFs), and mutual funds. However, unlike tax-advantaged accounts, you may have to pay capital gains tax on profits depending on where you live.
Opening an account is usually quick and easy, especially with online brokers that allow you to apply in just a few minutes. Many platforms have low or no account minimums, meaning you can start investing with just a small amount of money.
The most important thing is to take this first step—without an account, you won’t be able to invest at all.
Once your account is open, the next step is adding money to it. Many new investors open an account but hesitate to invest, leaving it empty for weeks or months.
Set up a recurring transfer—starting with as little as €50 or €100 per month—to ensure you’re consistently investing.
With your account funded, it’s time for the most exciting step—choosing your investments. However, investing isn’t just about randomly picking stocks or following trends. A well-structured portfolio requires careful planning and diversification.
Diversification simply means spreading your investments across different asset types to reduce risk. Instead of putting all your money into a single stock, a diversified portfolio might include:
For those unsure about what to invest in, broad-market index funds (like S&P 500 ETFs) are a great starting point. They provide instant diversification and have historically delivered strong long-term returns.
Starting your investment journey doesn’t have to be complicated. By following these three steps—opening an account, funding it, and building a diversified portfolio—you can take control of your financial future.
The most important thing is to take action. The sooner you start, the more time your money has to grow. Whether you begin with a small contribution or a larger investment, every step forward brings you closer to financial freedom.
Investing isn’t just about making money—it’s about financial security, independence, and creating opportunities for your future. So don’t wait—open your account, set up an automatic contribution, and take that first step today.
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