Baidu disappoints on guidance and Coupang widens losses

Baidu disappoints on guidance and Coupang widens losses

Equities 5 minutes to read
Peter Garnry

Chief Investment Strategist

Summary:  Baidu is surprising the market with a weaker than estimated Q3 revenue guidance which is both large reflecting increased uncertainty over short-term growth opportunities in China but also the possibility of a negative Q3 revenue growth q/q which would be the first time since 2016. Coupang is seeing healthy 71% revenue growth in Q2 but operating losses are widening due to investments in expanding the business to Japan and Singapore on top of losses related to a fire at one of its largest fulfillment centers in South Korea.


Earlier this week SoftBank Group, one of the largest technology investors in the world, reported a large hit to profits driven due to lower share price of its investment in Coupang, called the “Amazon of South Korea”. Coupang is indicated down in US pre-market at around $33.90 which is below the IPO price at $35 and thus down 51% from its all-time high reached on its first day of trading. For a good rundown of Coupang we can highly recommend this analysis from TechCrunch back in March. Key to Coupang’s success has been its massive logistics operations and its ability to get new customers to steadily increase their spending on its e-commerce platform in the years following being a new customer.

Source: Saxo Group

Coupang reported last night after the US market close Q2 revenue of $4.48bn vs est. $4.46bn up 71% from a year ago, but adjusted EPS was $-0.30 vs est. $-0.15 surprising investors. The increased losses were driven by massive investments fueling its expansion domestically and abroad (Japan and Singapore are the two first markets outside South Korea) and fire damaging one of its largest fulfillment centers in South Korea. Weighing on its shares is the increasing competition from Naver, another South Korean e-commerce company, and a recent investigation into its business practices of prioritizing its own products over suppliers (similar investigation that is under way against Amazon in both the US and Europe). Sell-side analysts covering the stock remains positive with a price target of $44.70.

Baidu hints of economic slowdown and uncertainty

Baidu reports Q2 revenue of CNY 31.4bn up 20% y/y while EPS are down 12% y/y driven by increased costs due to investments in future growth areas and mark-to-market losses on its long-term investment in Kuaishou Technology. But investors are sending Baidu shares lower in pre-market trading due to its Q3 revenue guidance of CNY3 30.6-33.5bn vs est. CNY 33.1bn. The revenue guidance leaves room for a q/q decline in Q3 which seasonally is a strong quarter and negative q/q revenue growth between Q2 and Q3 has not happen since 2016 when Baidu experienced a minor revenue decline between the two quarters of that year. The wide range in its revenue guidance also shows that the slowdown in the Chinese economy and uncertainty over delta outbreaks in the country could stall core advertising revenue. The slowdown in revenue growth comes at a time when the Chinese technology sector is experiencing increased uncertainty over technology regulation by the government. Read our recent research notes (see below) for more insights into this topic:

Source: Saxo Group

Quarterly Outlook

01 /

  • Macro outlook: Trump 2.0: Can the US have its cake and eat it, too?

    Quarterly Outlook

    Macro outlook: Trump 2.0: Can the US have its cake and eat it, too?

    John J. Hardy

    Global Head of Macro Strategy

  • Equity Outlook: The ride just got rougher

    Quarterly Outlook

    Equity Outlook: The ride just got rougher

    Charu Chanana

    Chief Investment Strategist

  • China Outlook: The choice between retaliation or de-escalation

    Quarterly Outlook

    China Outlook: The choice between retaliation or de-escalation

    Charu Chanana

    Chief Investment Strategist

  • Commodity Outlook: A bumpy road ahead calls for diversification

    Quarterly Outlook

    Commodity Outlook: A bumpy road ahead calls for diversification

    Ole Hansen

    Head of Commodity Strategy

  • FX outlook: Tariffs drive USD strength, until...?

    Quarterly Outlook

    FX outlook: Tariffs drive USD strength, until...?

    John J. Hardy

    Global Head of Macro Strategy

  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

  • Equity Outlook: Will lower rates lift all boats in equities?

    Quarterly Outlook

    Equity Outlook: Will lower rates lift all boats in equities?

    Peter Garnry

    Chief Investment Strategist

    After a period of historically high equity index concentration driven by the 'Magnificent Seven' sto...
  • Commodity Outlook: Gold and silver continue to shine bright

    Quarterly Outlook

    Commodity Outlook: Gold and silver continue to shine bright

    Ole Hansen

    Head of Commodity Strategy

  • Macro Outlook: The US rate cut cycle has begun

    Quarterly Outlook

    Macro Outlook: The US rate cut cycle has begun

    Peter Garnry

    Chief Investment Strategist

    The Fed started the US rate cut cycle in Q3 and in this macro outlook we will explore how the rate c...
  • FX Outlook: USD in limbo amid political and policy jitters

    Quarterly Outlook

    FX Outlook: USD in limbo amid political and policy jitters

    Charu Chanana

    Chief Investment Strategist

    As we enter the final quarter of 2024, currency markets are set for heightened turbulence due to US ...

Content disclaimer

The information on or via the website is provided to you by Saxo Bank (Switzerland) Ltd. (“Saxo Bank”) for educational and information purposes only. The information should not be construed as an offer or recommendation to enter into any transaction or any particular service, nor should the contents be construed as advice of any other kind, for example of a tax or legal nature.

All trading carries risk. Loses can exceed deposits on margin products. You should consider whether you understand how our products work and whether you can afford to take the high risk of losing your money.

Saxo Bank does not guarantee the accuracy, completeness, or usefulness of any information provided and shall not be responsible for any errors or omissions or for any losses or damages resulting from the use of such information.

The content of this website represents marketing material and is not the result of financial analysis or research. It has therefore has not been prepared in accordance with directives designed to promote the independence of financial/investment research and is not subject to any prohibition on dealing ahead of the dissemination of financial/investment research.

Please refer to our full disclaimer and notification on non-independent investment research for more details.
- Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
- Full disclaimer (https://www.home.saxo/en-ch/legal/disclaimer/saxo-disclaimer)

Saxo Bank (Schweiz) AG
The Circle 38
CH-8058
Zürich-Flughafen
Switzerland

Contact Saxo

Select region

Switzerland
Switzerland

All trading carries risk. Losses can exceed deposits on margin products. You should consider whether you understand how our products work and whether you can afford to take the high risk of losing your money. To help you understand the risks involved we have put together a general Risk Warning series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. The KIDs can be accessed within the trading platform. Please note that the full prospectus can be obtained free of charge from Saxo Bank (Switzerland) Ltd. or the issuer.

This website can be accessed worldwide however the information on the website is related to Saxo Bank (Switzerland) Ltd. All clients will directly engage with Saxo Bank (Switzerland) Ltd. and all client agreements will be entered into with Saxo Bank (Switzerland) Ltd. and thus governed by Swiss Law. 

The content of this website represents marketing material and has not been notified or submitted to any supervisory authority.

If you contact Saxo Bank (Switzerland) Ltd. or visit this website, you acknowledge and agree that any data that you transmit to Saxo Bank (Switzerland) Ltd., either through this website, by telephone or by any other means of communication (e.g. e-mail), may be collected or recorded and transferred to other Saxo Bank Group companies or third parties in Switzerland or abroad and may be stored or otherwise processed by them or Saxo Bank (Switzerland) Ltd. You release Saxo Bank (Switzerland) Ltd. from its obligations under Swiss banking and securities dealer secrecies and, to the extent permitted by law, data protection laws as well as other laws and obligations to protect privacy. Saxo Bank (Switzerland) Ltd. has implemented appropriate technical and organizational measures to protect data from unauthorized processing and disclosure and applies appropriate safeguards to guarantee adequate protection of such data.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.