iPhone 15 launch, Arm IPO, and Adobe earnings

iPhone 15 launch, Arm IPO, and Adobe earnings

Equities 5 minutes to read
Peter Garnry

Chief Investment Strategist

Summary:  Next week will be exciting in equity markets as Apple is launching its new iPhone 15 on Tuesday, Arm IPO on Wednesday will be the largest since late 2021, and Adobe earnings on Thursday will test the AI hype. China's ban on the iPhone across various government agencies this week as soured sentiment on Apple shares ahead of the iPhone 15 introduction increasing the risk for Apple shareholders. Arm IPO comes with an excessive valuation amid China risks and recent no growth pinned on AI to reignite growth. Adobe earnings is the next test of whether generative AI can be commercialised at this point.


Key points in this equity note

  • China’s initial ban on iPhone use in various government agencies and rumours of bans coming including China Mobile is not going to stock the upcoming iPhone 15 are the worst possible news stream ahead of Apple’s launch of the new iPhone 15 next week.

  • Next week the Arm IPO will become the largest initial public offering since Rivian in October 2021 riding the immense AI hype. The Arm IPO comes with an excessive valuation eclipsing Nvidia while juggling China risks and a recent stagnating business.

  • Adobe earnings next Thursday after the US market close will be a key test of whether generative AI can be commercialized at this point or whether the AI hype is just a gold rush without any gold mine.

China bans hit Apple stock ahead of iPhone 15 launch

This week’s announcement by Chinese authorities that iPhones would be banned across some government agencies hit Apple shares by 2.9% on Wednesday with the decline extending another 2.9% yesterday as rumours indicated that the Chinese government could possibly extend the ban all government agencies including state-owned enterprises. In that case, Apple would a considerable amount of business in its Greater China segment which in the FY22 (ending September 2022) delivered $74.2bn (around 19% of total revenue).

The negative news around the iPhone in China got worse today as reports indicated that China Mobile, the largest mobile carrier in China, will not have the iPhone 15 available to its customers. The series of events come on the back of US media reporting about significant Chinese breakthroughs in the latest Huawei smartphone using advanced chips produced by the mainland Chinese semiconductor manufacturer SMIC which is under US sanctions; the US is looking into whether SMIC violated US sanctions on semiconductor technology. It is becoming more and more clear that the world is fragmenting along the semiconductor industry and the pace is accelerating with Apple moving a larger part of its production to India from China.

The negative news around the iPhone in China comes at the worst possible time for Apple scheduled to introduce its new iPhone 15 on Tuesday at 10 a.m. PT. with the Apple website at one point teasing the name Wonderlust (this has since been removed and replaced with Apple Event). With three weak quarters of iPhone revenue year-over-year a lot is at stake for Apple and its share price with events in China and the consumer reception of the new iPhone.

Apple share price | Source: Saxo

A shaky Arm IPO on valuation and high China risk

Arm holdings is expected to be the biggest IPO since Rivian back in October 2021 with the estimated IPO price at $47-51 per share that would value the company as much as $54bn up from its $32bn acquisition value in 2016 by SoftBank. This expected valuation is already down from initial estimates suggesting investors are lukewarm on committing to the high valuation. This is also one of the reasons why Softbank is drumming up strategic investors on the customer side such as Nvidia and Apple. These companies are willing to pay premium price for locking in Arm as an independent co-owned company serving the industry.

The IPO which will price the Arm shares on Wednesday, with day of trading on Thursday, comes after a failed sale to Nvidia, that was blocked by antitrust regulators, and on the back of an immense AI hype. There is no doubt that SoftBank is taking advantage of the recent AI hype to publicly list Arm, but the valuation is quite excessive. Arm executives have said on the IPO road show that they expect 20% increase in revenue from the recent AI uptake. If we assume that this growth translates 1:1 to the operating income then Arm is valued at 67x forward operating income which can be compared with around 30x for Nvidia. While Arm holds many key patents for the global chip industry it is still a high valuation and it has to be weighed against significant China risk (20-25% of revenue comes from the Chinese subsidiary which Arm has little control over) and that the business recently was a no growth business.

Arm financials | Source: Arm F-1 filing

Can Adobe show the way to monetize generative AI?

Adobe reports FY23 Q3 earnings (ending 31 August) on Thursday after the US market close with analysts expecting revenue growth of 10% y/y and EBITDA of $2.4bn up from $1.7bn a year ago. Adobe’s revenue growth has been steady ever since the company transitioned to a cloud-based subscription model, but recently revenue growth has come down to 10% and analyst estimates on revenue suggest that analysts do not believe that generative AI features implemented in Adobe’s content creation software will move the needle on growth. However, if the entire AI hype is to continue it requires that companies begin delivering visible commercial gains from implementing generative AI. If not, the AI hype risks being this gold rush that ended up with a lot of sold shovels (Nvidia GPUs) and very few actual gold mines.

Quarterly Outlook

01 /

  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

  • Equity Outlook: Will lower rates lift all boats in equities?

    Quarterly Outlook

    Equity Outlook: Will lower rates lift all boats in equities?

    Peter Garnry

    Chief Investment Strategist

    After a period of historically high equity index concentration driven by the 'Magnificent Seven' sto...
  • FX Outlook: USD in limbo amid political and policy jitters

    Quarterly Outlook

    FX Outlook: USD in limbo amid political and policy jitters

    Charu Chanana

    Chief Investment Strategist

    As we enter the final quarter of 2024, currency markets are set for heightened turbulence due to US ...
  • Macro Outlook: The US rate cut cycle has begun

    Quarterly Outlook

    Macro Outlook: The US rate cut cycle has begun

    Peter Garnry

    Chief Investment Strategist

    The Fed started the US rate cut cycle in Q3 and in this macro outlook we will explore how the rate c...
  • Commodity Outlook: Gold and silver continue to shine bright

    Quarterly Outlook

    Commodity Outlook: Gold and silver continue to shine bright

    Ole Hansen

    Head of Commodity Strategy

  • FX: Risk-on currencies to surge against havens

    Quarterly Outlook

    FX: Risk-on currencies to surge against havens

    Charu Chanana

    Chief Investment Strategist

    Explore the outlook for USD, AUD, NZD, and EM carry trades as risk-on currencies are set to outperfo...
  • Equities: Are we blowing bubbles again

    Quarterly Outlook

    Equities: Are we blowing bubbles again

    Peter Garnry

    Chief Investment Strategist

    Explore key trends and opportunities in European equities and electrification theme as market dynami...
  • Macro: Sandcastle economics

    Quarterly Outlook

    Macro: Sandcastle economics

    Peter Garnry

    Chief Investment Strategist

    Explore the "two-lane economy," European equities, energy commodities, and the impact of US fiscal p...
  • Bonds: What to do until inflation stabilises

    Quarterly Outlook

    Bonds: What to do until inflation stabilises

    Althea Spinozzi

    Head of Fixed Income Strategy

    Discover strategies for managing bonds as US and European yields remain rangebound due to uncertain ...
  • Commodities: Energy and grains in focus as metals pause

    Quarterly Outlook

    Commodities: Energy and grains in focus as metals pause

    Ole Hansen

    Head of Commodity Strategy

    Energy and grains to shine as metals pause. Discover key trends and market drivers for commodities i...

Disclaimer

The Saxo Bank Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website. This content is not intended to and does not change or expand on the execution-only service. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Bank Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Bank Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Bank Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Bank Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Bank Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
- Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
- Full disclaimer (https://www.home.saxo/en-gb/legal/disclaimer/saxo-disclaimer)

Saxo
40 Bank Street, 26th floor
E14 5DA
London
United Kingdom

Contact Saxo

Select region

United Kingdom
United Kingdom

Trade Responsibly
All trading carries risk. To help you understand the risks involved we have put together a series of Key Information Documents (KIDs) highlighting the risks and rewards related to each product. Read more
Additional Key Information Documents are available in our trading platform.

Saxo is a registered Trading Name of Saxo Capital Markets UK Ltd (‘Saxo’). Saxo is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 551422. Registered address: 26th Floor, 40 Bank Street, Canary Wharf, London E14 5DA. Company number 7413871. Registered in England & Wales.

This website, including the information and materials contained in it, are not directed at, or intended for distribution to or use by, any person or entity who is a citizen or resident of or located in the United States, Belgium or any other jurisdiction where such distribution, publication, availability or use would be contrary to applicable law or regulation.

It is important that you understand that with investments, your capital is at risk. Past performance is not a guide to future performance. It is your responsibility to ensure that you make an informed decision about whether or not to invest with us. If you are still unsure if investing is right for you, please seek independent advice. Saxo assumes no liability for any loss sustained from trading in accordance with a recommendation.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Android is a trademark of Google Inc.

©   since 1992