Japan’s riposte to aging and productivity headwinds: robots with generative AI

Japan’s riposte to aging and productivity headwinds: robots with generative AI

Charu Chanana

Chief Investment Strategist

Summary:  Japan’s expertise in semiconductor manufacturing and robotic integration could be the foundation of its dominance in AI. Combining the two most powerful market themes of this year, Japanese equities and artificial intelligence, brings a wave of opportunities.


The two themes that have been discussed most extensively in the market in the last few months have been AI and Japan, and bringing the two together creates a new wave of opportunities for investors.

We have previously discussed how a slew of positives are lining up for Japanese markets – from stronger growth to higher inflation, negative interest rates, improving corporate governance, geopolitical tremors, attractive valuations and Warren Buffet’s increasing interest in the market. Nikkei 225 and the TOPIX have both reached fresh 33-year highs recently, and while there may be reasons for a tactical pullback or a short-term deterioration of sentiment for reasons such as a Fed pivot or China devaluation, the advent of artificial intelligence coming on top of the current dominance in robotics has strengthened the long-term case for an exposure to Japanese equities.

Japan set to reaffirm its global chipmaking leadership

Japan was the epicentre of the chip manufacturing industry back in the 1980s, and despite some setbacks, it still retains a key position in select semiconductor sectors such as NAND chips (a type of flash memory that does not need power) and sensors. Authorities are seemingly keen to regain Japan’s position in the global chip industry and plan to overhaul its chip strategy to triple sales of domestically produced semiconductors to over 15 trillion yen ($108 billion) by 2030.

The new strategy is a conscious step to boost production of advanced semiconductors that are a key strategic commodity globally for economic security and advancements in technology, including the latest buzz of generative artificial intelligence. This has come at a time when global leaders are becoming increasingly concerned about the threat to Taiwan’s chip manufacturing industry, which produces over half the world’s chips and 90% of the most sophisticated ones. Access to Taiwan’s chips remains key for the global digital economy to thrive, and to continue to make progress on AI developments.

Source: Bloomberg, Saxo

Aiming to achieve domestic production of next-generation semiconductors, Japanese authorities set up a consortium called Rapidus in 2022 with investments from eight Japanese companies including Sony, Toyota and Softbank. They plan to make investments totalling $36 billion over the next decade, with the government offering around $500 million in subsidies, with an aim to deliver next-generation 2-nanometre chip technology. In addition, the government has committed financial support of up to JPY 476 billion for TSMC’s new factory in Kumamoto in southern Japan and subsidies of JPY 92.9 billion to Kioxia Holdings, which specialises in flash memory, for its plant in central Japan. US companies such as Micron are also expanding in Japan and it has recently announced a new program for the US and Japan to work together on R&D in semiconductors, which has been of interest for local companies like Tokyo Electron.

With its history of being a leader in technological research and innovation, Japan has the potential to fill the gaps and help global semiconductor companies de-risk as they try to move their operations away from China and Taiwan. The increased Japanese investment aligns well with the global need for diversification of supply chains and could bode well for the return of Japan as a technological giant.

Strong potential for success with generative AI

Japanese companies have traditionally been the leaders in robot production, exports and industrial use. Domestically, robot integration in industrial use has been especially popular and easy to execute due to the shrinking workforce given the ageing dynamic of Japanese society and lack of immigration. This has made Japanese businesses and workers more willing to invest in robots in order to drive up productivity, total output and GDP growth. Firms such as FANUC, Kawasaki Heavy Industries, Sony and the Yaskawa Electric Corporation led the way in robotic development during Japan’s economic rise.

Source: World Robotics 2022, Saxo

Japan’s success in robotics and involvement in the earlier AI booms sets up a strong potential for its success with the latest buzz of generative AI. Firms will remain open to enabling new technologies due to population constraint and easy access to chips. About 60% of Japanese companies have net cash with very low levels of gearing, which will also allow for investments in AI-related research and development, in contrast to international competitors who may face a high interest rate environment. In addition, there is ample tech and AI-skilled labour supply in Japan, given its prior success in robotics and other tech fields and constant collaboration with global tech companies. 

Source: OECD (https://oecd.ai/en/data?selectedArea=ai-jobs-and-skills&selectedVisualization=ai-talent-concentration-by-country)

Robots + AI could spell productivity leaps and a new era of Japanese manufacturing

Japan’s greatest potential could be in bringing together its success in robotics with new AI offerings to create a completely new technology that can change the face of the global economy. Artificial intelligence applied to robotics offers a new way for robots (software) to execute commands or tasks given to them. This means robots could become more independent and be able to learn, understand, solve, reason and react, while being less dependent on human commands. For industrials, this could mean a robot navigating its way around a busy warehouse, adapting itself to change routes in case of unforeseen events, or a robot understanding supply chains and streamlining inventory, while also analysing data for any likely hiccups. 

Source: Japan Patent Office, Saxo

This marriage of robots and AI could bring leaps in productivity gains as well as enhancements in labour and global trade, which could lead to a new era of economic prowess for Japan. Japanese companies in a variety of sectors are embracing AI. SoftBank’s mobile unit is developing a Japanese equivalent of ChatGPT. CyberAgent announced that it has released its own large language model (LLM) with which companies can create AI chatbot tools. NTT also plans to develop its own LLM this fiscal year and provide it to other businesses. Industrial conglomerate Hitachi has set up an internal body called the Generative AI Center to facilitate the use of generative AI to improve the productivity of its employees and also plans to provide consulting services on AI for other companies.

A host of opportunities in Japan’s AI potential

The potential for innovation adds to the other tailwinds that are lining up for Japanese equities and brings a host of additional investment opportunities in Japan. Below is an inspiration list for your reference.

  • Chip manufacturers and testing: Advantest, Kyocera, Renesas, Lasertec, Shibaura Mechatronics, Screen Holdings, Tokyo Electron, Tokyo Seimitsu
  • Automation manufacturers: SMC Corp, Omron, Yaskawa, Keyence, FANUC
  • AI-integrated products: Sony, Nintendo, Nikon, Hitachi, Kawasaki, Mitsubishi, Toshiba
  • AI-driven services: Appier, Change Holdings, NTT Data Corp, AI Inside, Advanced Media
  • ETFs: Global X Japan Semiconductor ETF, Global X Japan Robotics & AI ETF

Risks to the view

While the potential for Japan to gain a competitive edge in manufacturing is immense, there will likely be a hesitancy from companies looking to diversify their supply chains outside China, given the weak labour supply and rising wage pressures in Japan. The reshoring among Japanese companies could also remain limited to production of higher-end products on a smaller scale. A weak yen also means a high cost of imports of raw materials for companies looking to move production to Japan. On the contrary, a sharp appreciation in the yen could reduce the demand for Japan-made consumer electronics and other products. Meanwhile, recent sharp gains in semiconductor stocks could also mean that the expectations of technology advancement have already been priced in.

Smoothing of US-China tensions could slow down or reverse the realignment of global supply chains. Japan has also announced some curbs on exports of semiconductor chips, which could impact earnings of key Japanese chip companies. In addition, any AI-related advancements could be interrupted by regulation risks or energy supply constraints.

Quarterly Outlook

01 /

  • Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Quarterly Outlook

    Fixed Income Outlook: Bonds Hit Reset. A New Equilibrium Emerges

    Althea Spinozzi

    Head of Fixed Income Strategy

  • Equity Outlook: Will lower rates lift all boats in equities?

    Quarterly Outlook

    Equity Outlook: Will lower rates lift all boats in equities?

    Peter Garnry

    Chief Investment Strategist

    After a period of historically high equity index concentration driven by the 'Magnificent Seven' sto...
  • FX Outlook: USD in limbo amid political and policy jitters

    Quarterly Outlook

    FX Outlook: USD in limbo amid political and policy jitters

    Charu Chanana

    Chief Investment Strategist

    As we enter the final quarter of 2024, currency markets are set for heightened turbulence due to US ...
  • Macro Outlook: The US rate cut cycle has begun

    Quarterly Outlook

    Macro Outlook: The US rate cut cycle has begun

    Peter Garnry

    Chief Investment Strategist

    The Fed started the US rate cut cycle in Q3 and in this macro outlook we will explore how the rate c...
  • Commodity Outlook: Gold and silver continue to shine bright

    Quarterly Outlook

    Commodity Outlook: Gold and silver continue to shine bright

    Ole Hansen

    Head of Commodity Strategy

  • FX: Risk-on currencies to surge against havens

    Quarterly Outlook

    FX: Risk-on currencies to surge against havens

    Charu Chanana

    Chief Investment Strategist

    Explore the outlook for USD, AUD, NZD, and EM carry trades as risk-on currencies are set to outperfo...
  • Equities: Are we blowing bubbles again

    Quarterly Outlook

    Equities: Are we blowing bubbles again

    Peter Garnry

    Chief Investment Strategist

    Explore key trends and opportunities in European equities and electrification theme as market dynami...
  • Macro: Sandcastle economics

    Quarterly Outlook

    Macro: Sandcastle economics

    Peter Garnry

    Chief Investment Strategist

    Explore the "two-lane economy," European equities, energy commodities, and the impact of US fiscal p...
  • Bonds: What to do until inflation stabilises

    Quarterly Outlook

    Bonds: What to do until inflation stabilises

    Althea Spinozzi

    Head of Fixed Income Strategy

    Discover strategies for managing bonds as US and European yields remain rangebound due to uncertain ...
  • Commodities: Energy and grains in focus as metals pause

    Quarterly Outlook

    Commodities: Energy and grains in focus as metals pause

    Ole Hansen

    Head of Commodity Strategy

    Energy and grains to shine as metals pause. Discover key trends and market drivers for commodities i...
Disclaimer

The Saxo Group entities each provide execution-only service and access to Analysis permitting a person to view and/or use content available on or via the website is not intended to and does not change or expand on this. Such access and use are at all times subject to (i) The Terms of Use; (ii) Full Disclaimer; (iii) The Risk Warning; (iv) the Rules of Engagement and (v) Notices applying to Saxo News & Research and/or its content in addition (where relevant) to the terms governing the use of hyperlinks on the website of a member of the Saxo Group by which access to Saxo News & Research is gained. Such content is therefore provided as no more than information. In particular no advice is intended to be provided or to be relied on as provided nor endorsed by any Saxo Group entity; nor is it to be construed as solicitation or an incentive provided to subscribe for or sell or purchase any financial instrument. All trading or investments you make must be pursuant to your own unprompted and informed self-directed decision. As such no Saxo Group entity will have or be liable for any losses that you may sustain as a result of any investment decision made in reliance on information which is available on Saxo News & Research or as a result of the use of the Saxo News & Research. Orders given and trades effected are deemed intended to be given or effected for the account of the customer with the Saxo Group entity operating in the jurisdiction in which the customer resides and/or with whom the customer opened and maintains his/her trading account. Saxo News & Research does not contain (and should not be construed as containing) financial, investment, tax or trading advice or advice of any sort offered, recommended or endorsed by Saxo Group and should not be construed as a record of our trading prices, or as an offer, incentive or solicitation for the subscription, sale or purchase in any financial instrument. To the extent that any content is construed as investment research, you must note and accept that the content was not intended to and has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such, would be considered as a marketing communication under relevant laws.

Please read our disclaimers:
- Notification on Non-Independent Investment Research (https://www.home.saxo/legal/niird/notification)
- Full disclaimer (https://www.home.saxo/en-hk/legal/disclaimer/saxo-disclaimer)

None of the information contained here constitutes an offer to purchase or sell a financial instrument, or to make any investments. Saxo does not take into account your personal investment objectives or financial situation and makes no representation and assumes no liability as to the accuracy or completeness of the information nor for any loss arising from any investment made in reliance of this presentation. Any opinions made are subject to change and may be personal to the author. These may not necessarily reflect the opinion of Saxo or its affiliates.

Saxo Capital Markets HK Limited
19th Floor
Shanghai Commercial Bank Tower
12 Queen’s Road Central
Hong Kong

Contact Saxo

Select region

Hong Kong S.A.R
Hong Kong S.A.R

Saxo Capital Markets HK Limited (“Saxo”) is a company authorised and regulated by the Securities and Futures Commission of Hong Kong. Saxo holds a Type 1 Regulated Activity (Dealing in Securities); Type 2 Regulated Activity (Dealing in Futures Contract); Type 3 Regulated Activity (Leveraged Foreign Exchange Trading); Type 4 Regulated Activity (Advising on Securities) and Type 9 Regulated Activity (Asset Management) licenses (CE No. AVD061). Registered address: 19th Floor, Shanghai Commercial Bank Tower, 12 Queen’s Road Central, Hong Kong.

Trading in financial instruments carries various risks, and is not suitable for all investors. Please seek expert advice, and always ensure that you fully understand these risks before trading. Trading in leveraged products may result in your losses exceeding your initial deposits. Saxo does not provide financial advice, any information available on this website is ‘general’ in nature and for informational purposes only. Saxo does not take into account an individual’s needs, objectives or financial situation. Please click here to view the relevant risk disclosure statements.

The Saxo trading platform has received numerous awards and recognition. For details of these awards and information on awards visit www.home.saxo/en-hk/about-us/awards.

The information or the products and services referred to on this site may be accessed worldwide, however is only intended for distribution to and use by recipients located in countries where such use does not constitute a violation of applicable legislation or regulations. Products and services offered on this website are not directed at, or intended for distribution to or use by, any person or entity residing in the United States and Japan. Please click here to view our full disclaimer.

Apple, iPad and iPhone are trademarks of Apple Inc., registered in the US and other countries. AppStore is a service mark of Apple Inc. Android is a trademark of Google Inc.